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20 May 2016

Killing your business like a dinosaur

Is your business expanding or dying?

All is about staying and expanding your market share, and Your business online presence means more than simply putting up a little website with your company’s data.

It means setting up a virtual version of your business or service, with a welcoming, informative website.

In this electronic era, more people search online for the products and services they need as opposed to searching through a phone book. Ignoring this important potential marketing platform is akin to saying, “I don’t need any new business.”
If you are serious about what you do you, break the paradigm, and move to the Information age!
Needing Help, contact us!
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30 Dec 2015

eCommerce

Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.

Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance. Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between “conventional” and “electronic” commerce will become increasingly blurred as more and more businesses move sections of their operations onto the Internet.

Business to Business or B2B refers to electronic commerce between businesses rather than between a business and a consumer. B2B businesses often deal with hundreds or even thousands of other businesses, either as customers or suppliers. Carrying out these transactions electronically provides vast competitive advantages over traditional methods. When implemented properly, ecommerce is often faster, cheaper and more convenient than the traditional methods of bartering goods and services.

Electronic transactions have been around for quite some time in the form of Electronic Data Interchange or EDI. EDI requires each supplier and customer to set up a dedicated data link (between them), where ecommerce provides a cost-effective method for companies to set up multiple, ad-hoc links. Electronic commerce has also led to the development of electronic marketplaces where suppliers and potential customers are brought together to conduct mutually beneficial trade.

The road to creating a successful online store can be a difficult if unaware of ecommerce principles and what ecommerce is supposed to do for your online business. Researching and understanding the guidelines required to properly implement an e-business plan is a crucial part to becoming successful with online store building.

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30 Dec 2015

Marketing Automation

It’s no secret in our social and digital world that marketers are trying to get people’s attention. Your prospects and customers expect marketers to participate, and, in turn, they also expect marketers to know something about them and to respect their preferences and interests. It’s no longer surprising to receive a message or invitation at the exact moment we need it. In fact, it’s a deal-killer if we don’t see that right message at the right time. People have lost the need to go searching – they will use what is at hand.

This is how marketing automation has become the most important tool in the marketing portfolio. In fact, in 2012, Gartner reported that marketing automation would continue to be the highest growth segment of customer relationship management (CRM), and that it would continue with a 10.7 percent annual growth rate right through 2016.

If you are not investigating and investing now, you may soon wake up behind your competition.

First, a quick definition. Simply, we use marketing automation tools to streamline and automate marketing and workflow tasks. Most marketing automation tools focus on lead management, lead nurturing, lead scoring, social marketing, integration with CRM systems, campaign management, landing pages, messaging (email, SMS, social), multi-channel marketing, resource management, and marketing analytics. The key benefit of automation tools is to enhance communications between people and brands to be responsive to need and life stage and available in preferred channels. Automation tools use marketing scores to identify and target content to people when they need it most. That value translates to engagement and empowerment – and ultimately response and sales. Automation can be used effectively for both B2B and B2C marketers.

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